Product Vision Template
Bring value to your users and develop better products using this Product Vision Template. Help teams craft a killer product vision statement and improve your business and customer experience.
Trusted by 65M+ users and leading companies
About the Product Vision Template
Product manager Merissa Silk developed the Product Vision Template to help teams bring a product mindset to their projects, where products are developed with a customer-centric approach. This template helps teams to run product workshops, and in the end, you’ll craft a robust and consistent product vision statement to guide your product decisions.
What’s the Product Vision Template?
The Product Vision Template is a great tool to use when running workshops to develop new product features, ideas, and goals, envisioning your product roadmap for the next three years.
The template is divided into nine areas:
Problem Statement
Target Audience
Needs
Features
Unique Value Proposition (UVP)
Goals & Metrics
Voice of the Customer
Experience Principles
Product Vision Statement
In the template you’ll also find facilitation tips and other resources on how to run the workshop in a remote or hybrid setting. If you prefer to create your own from scratch, Miro's is the perfect vision board maker giving you an infinite canvas in which to work.
Benefits of the Product Vision Template
The product vision board is a great way to center your product discussions around the users and develop better strategies to bring them value. After you run a product vision workshop, you will be able to:
Adjust product scope and timeframe.
Explore product concepts.
Explore new feature ideas.
Define a three-year company-wide product vision.
How to use Product Vision Template?
Select the Product Vision Template and add it to your workshop board. Then, follow the steps below:
Facilitation
Run an async brainstorm so people add their ideas before the workshop. This will prevent group thinking bias and bring agility to your session.
After the brainstorming, cluster ideas and add an Affinity Map Template to your board.
Share the board before your workshop and give people enough time to read it before the session.
The canvas
Below are the nine sections of the project vision canvas:
Problem: What are you trying to solve?
Build your problem statement here. Follow the template on the board to craft your problem statement.
Audience: Whose problem are you solving?
Who will use your product? Identify two personas or archetypes. If you want, use our Buyer Persona Template.
Needs: What do they need?
Use here the Jobs to be Done framework.
Features: What features would solve these needs?
Brainstorm as a team and write down features that can solve user pain points.
UVP: What’s unique about your product?
Have a competitor's analysis in hand and identify why your product stands out.
Metrics: What does success look like?
Define how you’ll measure if your product is doing well.
VoC (voice of the customer): What does a happy user sound like?
Use a User Personas Template to help you define your ideal customer.
Experience: What are the core values of your product experience?
Use a brand proposition, research, and any other artifact that helps you understand your business needs and positioning.
Product vision: What does your product aim to do or represent?
Write an aspirational but also actionable product vision statement. It should show the why behind your product.
Pro tip:
Check out the template's facilitation extras to learn more about crafting a product vision board.
Run a second workshop after user research and further developments took place.
Ask for feedback and share this board with your team so they can consult it later.
How do I start a product vision session?
When facilitating a product vision session, ensure everyone did the prep work so you can be agile while running this workshop. Share the board beforehand, and when running the session, break people into small groups, so they can brainstorm and discuss ideas together. Repeat the process for each template section until you reach the workshop conclusion. Remember to create a safe space where people can add ideas freely and use artifacts to direct your workshop better, achieving the session's desired outcomes.
What teams should be involved in defining and writing the product vision statement?
As a product owner, involve your direct team to craft your product vision statement. Other marketing, brand, and development stakeholders can also participate in your workshop as consultants.
Get started with this template right now.
SMART Goals Template
Works best for:
Prioritization, Strategic Planning, Project Management
Setting goals can be encouraging, but can also be overwhelming. It can be hard to conceptualize every step you need to take to achieve a goal, which makes it easy to set goals that are too broad or too much of a stretch. SMART is a framework that allows you to establish goals in a way that sets you up for success. SMART stands for Specific, Measurable, Attainable, Relevant, and Timely. If you keep these attributes in mind whenever you set goals, then you’ll ensure your objectives are clear and reachable. Your team can use the SMART model anytime you want to set goals. You can also use SMART whenever you want to reevaluate and refine those goals.
User Flow Template
Works best for:
Desk Research, Flowcharts, Mapping
User flows are diagrams that help UX and product teams map out the logical path a user should take when interacting with a system. As a visual tool, the user flow shows the relationship between a website or app’s functionality, potential actions a user could take, and the outcome of what the user decides to do. User flows help you understand what a user does to finish a task or complete a goal through your product or experience.
Start, Stop, Continue Template
Works best for:
Retrospectives, Meetings, Workshops
Giving and receiving feedback can be challenging and intimidating. It’s hard to look back over a quarter or even a week and parse a set of decisions into “positive” and “negative.” The Start Stop Continue framework was created to make it easier to reflect on your team’s recent experiences. The Start Stop Continue template encourages teams to look at specific actions they should start doing, stop doing, and continue doing. Together, collaborators agree on the most important steps to be more productive and successful.
UML Diagram Template
Works best for:
Diagrams, Software Development
Originally used as a modeling language in software engineering, UML has become a popular approach to application structures and documenting software. UML stands for Unified Modeling Language, and you can use it to model business processes and workflows. Like flowcharts, UML diagrams can provide your organization with a standardized method of mapping out step-by-step processes. They allow your team to easily view the relationships between systems and tasks. UML diagrams are an effective tool that can help you bring new employees up to speed, create documentation, organize your workplace and team, and streamline your projects.
Project Charter Template
Works best for:
Project Management, Documentation, Strategic Planning
Project managers rely on project charters as a source of truth for the details of a project. Project charters explain the core objectives, scope, team members and more involved in a project. For an organized project management, charters can be useful to align everyone around a shared understanding of the objectives, strategies and deliverables for a project of any scope. This template ensures that you document all aspects of a project so all stakeholders are informed and on the same page. Always know where your project is going, its purpose, and its scope.
A3 Report Template
Works best for:
Product, Strategy and Planning
The A3 report template is a carefully designed tool that provides teams with a structured and visual methodology to tackle challenges. It divides the problem-solving process into background, current context, data analysis, and implementation plans, ensuring a comprehensive approach to each issue. One of the major advantages of this template is its "Data Analysis" section, which enables teams to delve deeply into concrete insights and trends. This data-driven approach ensures that all recommendations and actions are based on real, tangible evidence rather than just intuition, leading to more effective and strategic decision-making.