Marketing Proposal Presentation Template
Know what to say but not how to structure it? Miro’s Marketing Proposal Presentation Template provides structure to your words, so you can pitch high-ticket clients more effectively and in less time.
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About the Marketing Proposal Template
You’ve compiled a marketing deck outlining how you can help potential clients reach their marketing goals, but you don’t know how to put them together and present them professionally.
This is an instance in which a Marketing Proposal Template can be useful, as it gives you a starting point and structure to put a professional document together for consideration.
A marketing deck template can help you bring your ideas together in a compelling marketing presentation that potential clients will find easy to digest and contemplate. It’s a streamlined document that outlines your marketing strategy presentation, ready for the prospective client to go over and decide if it sounds right for their business.
How to use the Marketing Proposal Template
A marketing proposal is like a detailed market pitch presentation, in which you outline everything from the scope of the project you can deliver to the payment terms and estimated time frame.
With Miro’s Marketing Proposal Template, you can build a winning marketing presentation. The marketing strategy slides provide you with an extra layer of polish that you can apply to your deck to create a personalized proposal that caters to the client’s specific needs.
So what exactly should you include in each side to win over your client?
Background information on you and your team
A brief description of what you can bring to this specific project
An outline of the deliverables you can provide
A broad overview of the project’s scope, including a timeline, the intended audience, and various objectives and metrics
Once you’ve filled out the template with all the relevant information, and positioned your team as the right fit for the job, it’s worth spending some time to get the design elements just right.
With Miro’s template, you can quickly go in and adjust the layout or add and remove slides as you see fit. That way, you can modify the presentation on the fly based on the input of various stakeholders.
During the creation process, these frames will be the building blocks of your presentation, and since they’re simply dragged and dropped into place it’ll be easy to create the right flow for your speech.
Miro’s presentation mode features will help you execute the perfect pitch when the time comes. You’ll be able to jump to each frame of the presentation as needed, so you won’t have to worry about losing your place or trying to keep up with moving slides.
You’ll also be able to benefit from presentation mode for the brainstorming process as you and your team can make suggestions and edits remotely as you’re practicing for the big event.
Tips for giving a winning marketing proposal
To craft a winning market research presentation, you need to come across as a marketing expert and prove to the client that you’re the right fit for the job.
One of the main marketing challenges is rising above the competition from marketing agencies. To shine above the rest, here are some pointers to give the best marketing proposal possible:
Address client’s pain points
To craft impactful marketing slides, you need to make them stand out from the dozens of others your client receives. Focus on what you can do for them rather than on who you are.
While it is, of course, important that the client feels you have the skills to successfully complete the project, it’s better to focus the wording of the marketing plan presentation on how you can address their specific pain points.
A generic proposal is much more likely to end up getting looked over since the client might not feel that it has been crafted especially for their business.
Offer unique value
What can you bring to the project that your competitors can’t? Think about what your unique value proposition is, and that will do a huge amount in convincing the client that you’re the right person or team to hire for the job.
It could be that you use proprietary social media marketing strategies or a specific process that is more likely to lead to results than standard approaches. Make what you do sound interesting in your marketing strategy decks since this will also help your proposal and unique value proposition jump out at the client and grab their attention.
Bring a personal touch
A personal touch can go a long way to convincing someone to take you on for a particular project.
When you deliver your proposal, you can let the client know that you’re available to walk them through the specifics on a phone call or with an in-person meeting. If they agree to this, you’ll have a better opportunity to land the job as they’re more committed to what you have to say.
How do you write a marketing proposal?
To write a marketing proposal, gather all the information relevant to the project you’re pitching to a client. Once you have the information, all you need to do is enter it into the Miro Marketing Proposal Template, making sure each section is concise and only includes essential information.
What does a marketing proposal include?
A marketing proposal will include various elements, although the structure can be different depending on the type of project and specific client you’re pitching to.The details will differ from one project to the next, but generally speaking you’ll want to provide a timeline, details of why they should choose you or your team for the project, along with deliverables and the overall budget. The last thing you should be sure to include is a strong CTA (call to action) to tell the client how to get in touch with you and arrange next steps should they accept your bid.
What is the purpose of a marketing proposal?
With a marketing proposal or tactical marketing plan presentation, the idea is to hook the client’s attention and once you’ve got it, convince them why you’re the perfect person (or team) to complete the marketing project. It can also be that you pitch internally with go-to-market strategy slides. In this case, you would appeal to higher-ups in your company. The marketing proposal can be a succinct way of gathering all of your thoughts on what the best moves are regarding marketing a particular product, service, or business as a whole. With that in mind, whoever the recipient of the proposal is, it’s wise to tailor your words to your specific reader and appeal to their pain points and how you can solve them better than anyone else.
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