BCG Matrix Example & Free Template

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If you are working with a product portfolio, BCG growth-share matrix can give you a quick overview of how the products are doing and build a basis for further analysis.

To use the chart, analysts plot a scatter graph to rank the business units (or products) on the basis of their relative market shares and growth rates.

Cash cows is where a company has high market share in a slow-growing industry. These units typically generate cash in excess of the amount of cash needed to maintain the business.

Dogs are units with low market share in a mature, slow-growing industry. These units typically "break even", generating barely enough cash to maintain the business's market share. Dogs, as many investors think, should be sold off.

Question marks (also are called problem children) are working in a high market growth, but still having a low market share. Actually, it is a start for most of businesses. Question marks have a potential to gain market share and become stars, and cash cows after that.
Question marks should be analyzed carefully in order to determine whether they are worth the investment required to grow market share.

Stars are units with a high market share in a fast-growing industry. They are graduated question marks with a market or niche leading trajectory (i.e. iPhones or iPads when they appeared in the market).

RealtimeBoard BCG Matrix template allows you collaborate on portfolio analysis in real-time and takes only a minute to set up. A completed matrix can be used to assess the strength of your organization and its product portfolio.
Tip: Upload visuals and product logos and put them in the corresponding sectors to visualize your company’s portfolio.
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