Elevator Pitch Template
Come together as a team and create a powerful Elevator Pitch with Miro’s template. Move projects forward and get your product idea funded with a killer storyline.
Trusted by 65M+ users and leading companies
About the Elevator Pitch Template
Fabric Group, a software development consultancy, designed this Elevator Pitch Template to help teams understand how to craft a winning elevator pitch. This template has a step-by-step guide, so you and your team can collaboratively come up with a killer elevator pitch for your project or product.
What’s the Elevator Pitch Template?
The Elevator Pitch Template consists of frames containing instructions on running an elevator pitch workshop with your team. An elevator pitch is a persuasive short description of your idea, project, or product. An elevator pitch succinctly communicates all the benefits and strengths of your product idea, so you can spark investors’ and stakeholders’ interests.
If you are a product owner, UX designer, business analyst, strategist, or marketer, getting buy-in for your projects becomes easier when you define your product’s nature. When you create an elevator pitch, you’ll uncover these key elements:
Target users
Users needs
Product name
Product category
Key product benefit
Competitors
Key differentiators
The elevator pitch will look like this:
For (target audience) who (audience needs), the (product/service) is a (product category) that (benefit for the user) unlike (name competitors) our product (describe what the product does better).
Take a look at this elevator pitch example from Nintendo Wii:
For parents with young families, who are scared by traditional game consoles, the Nintendo Wii is a family entertainment system that lets families play together. Unlike the Xbox and PS3, which have complicated joysticks, our product uses a natural gesture-based approach to gaming that lets the whole family play.
Benefits of the Elevator Pitch Template
This elevator pitch workshop helps teams to gather ideas and validate assumptions about a new product.
This template brings a common understanding and alignment amongst teams, defining what the product is and who it is for.
At the end of this workshop, you will have your elevator pitch to present to stakeholders and pitch presentations.
How do you make an elevator pitch?
The Elevator Pitch Template has a step-by-step guide on how to run a workshop to craft the perfect elevator pitch.
Before starting, pay attention to the following instructions on the template:
Plan in advance.
Adapt the workshop to your needs.
Set clear rules and expectations.
Change the elevator pitch guidelines, if needed.
Facilitating an elevator pitch workshop:
Brainstorm ideas and add them to each row of the template.
Cluster similar ideas and themes.
Dot vote findings so you can rank the best ideas per user type.
Repeat this process until you finish the board frame working spaces.
Once you have your ideas in place, set up break out rooms and ask participants to come up with the final elevator pitch. In the end, come together as a group and discuss which elevator pitch suits your product best.
What does a good elevator pitch include?
There are a few things that a good elevator pitch should have: it must be short, take no more than 60 seconds to be read, easy to understand, have an interesting hook and convince the audience why they should use your product instead of the competitor. Remember, the elevator pitch should be enticing, and it’s the first time most people are hearing about your product, make a good first impression!
What are the 7 steps to making an elevator pitch?
The elevator pitch contains seven sections explaining your product or service briefly: who is it for, their needs, your product name, your product category, the key benefit, your direct competitors, and why you are better than them. After you come up with the answer to these sections, you can craft your elevator pitch and present it to stakeholders.
Get started with this template right now.
Opportunity Canvas Template
Works best for:
Leadership, Decision Making, Strategic Planning
Features and capabilities — they make or break a product, which is why companies spend so much time and effort focusing on them. Sound like you? Try it with an Opportunity Canvas. This streamlined one-pager gives you and your team the power to improve your product by exploring the use cases, potential setbacks, strategies, challenges, and metrics. An Opportunity Canvas is ideal if you’ve already built a product, because you don’t need to consider the operational or revenue model.
Ansoff Matrix Template
Works best for:
Leadership, Operations, Strategic Planning
Keep growing. Keep scaling. Keep finding those new opportunities in new markets—and creative new ways to reach customers there. Sound like your approach? Then this template might be a great fit. An Ansoff Matrix (aka, a product or market expansion grid) is broken into four potential growth strategies: Market Penetration, Market Development, Product Development, and Diversification. When you go through each section with your team, you’ll get a clear view of your options going forward and the potential risks and rewards of each.
4C Analysis Template
Works best for:
Marketing
The 4C Analysis Template is a valuable tool for any business looking to gain a better understanding of their organization. Whether you are a small business owner or a large corporation, the template can help you identify areas for growth and develop more effective strategies.
Strategy Map Template
Works best for:
Leadership, Strategic Planning, Mapping
How do your individual or team goals relate to an organization’s overall strategy? A Strategy Map is a stylized picture of your organization’s strategy and objectives. It’s powerful because it provides a clear visual guide to how these various elements work together. Strategy Maps can help align various different team goals with the overall strategy and mission. With the Strategy Map in place, teams can create set actionable, relevant KPIs. Strategy mapping is often considered part of the balanced scorecard (BSC) methodology, which is a strategic planning tool for setting overall team goals.
Brand Guidelines Template
Works best for:
Design, Marketing, Documentation
What makes a strong brand? It’s having a well-defined personality, expressed with consistency at every touchpoint, and brand guidelines can help you do it. Brand guidelines are a clear list of rules—all the dos and don’ts—that cover details like colors, fonts, logo usage, photography, and brand voice. They help ensure that employees across a whole company or organization know how to display or speak about the brand. Miro’s whiteboard tool is the perfect canvas for creating brand guidelines, sharing them, and updating them.
Media Planning Template
Works best for:
Planning, Strategy, Marketing
The Media Planning Template is a comprehensive tool that helps professionals navigate the complexities of media strategy and event orchestration. This template provides a structured framework that includes event details such as date, location, and description, a systematic countdown to the event, a breakdown of various media types and channels, and key milestones to track week-by-week progress. One of the benefits of using this template is its user-friendly layout, which simplifies the planning process and ensures that every crucial aspect of a media event or campaign is visually represented and easily accessible. This promotes efficiency and helps to ensure that every critical detail is noticed.