Design the best customer experience
on a Customer Journey Map

A simple tool to get distributed
product teams on the same page
and work on a pre-built Customer
Journey Map template visually.
A simple tool to get distributed
product teams on the same page
and work on a pre-built Customer
Journey Map template visually.
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trusted by over 2 million users.
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How RealtimeBoard helps with
creating a Customer Journey Map

Customer journey map template with customizable layout
Customizable layout
Update, remove or customize any part
of the customer journey template.
Customer journey map template with realtime collaboration features
Real-time collaboration
Invite your team to work on a customer
journey in real time.
Customer journey map template with hi-res export feature
Hi-res export
Export results in the best quality
once finished.
Customer journey map template with a built-in timer
Built-in timer
Plan time costs for any part of the
discussion and track it wisely.
Customer journey map template for iOS and Android apps
Mobile apps
for iOS and Android
Access your Customer Journey Map
while on the go.
Customer journey map template with presentation mode
Presentation mode
Effortlessly present the journey map
to stakeholders.

What is a Customer Journey
Map and why do we use it?

The Customer Journey Map (CJM) is a graph which illustrates the
path how people either become customers or leave. A basic template
includes a specific persona, the steps beginning-to-end of the customer
experience, and the potential emotional highs and lows. Other parts of
the journey are optional and depend on your objective.
Mapping the entire process in front of your eyes helps to analyze
the journey and provides insight towards improving the experience
of your valued customers.

How to create a
Customer Journey Map

Add the Customer Journey Map
template
It's a pre-made layout of a journey axis which
is customizable for your tasks.
Identify your customer persona
Define a persona to avoid misunderstanding and
over-complexity during journey mapping.
Map experience step by step
This is a sequence of steps customer takes
to go through conversion funnel.
Map and link touchpoints
Outline evidence of customer interactions with the
product, service, marketing or support materials.
Identify responsibilities
Assign ownership to the departments involved
into managing touchpoints.
Research pain and gain points
Note how each touchpoint makes your persona
feel and pinpoint it on the map.
Present your journey map and identify
an action plan
Inform the entire company on a customer journey
and brainstorm how to improve the experience.
Add the Customer Journey Map
template
It's a pre-made layout of a journey axis which
is customizable for your tasks.
Identify your customer persona
Define a persona to avoid misunderstanding and
over-complexity during journey mapping.
Map experience step by step
This is a sequence of steps customer takes
to go through conversion funnel.
Map and link touchpoints
Outline evidence of customer interactions with the
product, service, marketing or support materials.
Identify responsibilities
Assign ownership to the departments involved
into managing touchpoints.
Research pain and gain points
Note how each touchpoint makes your persona
feel and pinpoint it on the map.
Present your journey map and identify
an action plan
Inform the entire company on a customer journey
and brainstorm how to improve the experience.
Bubble
We were struggling with sharing large design artifacts
like Journey Maps, because 70% of folks who needed to
see it were remote. Now we have every Upworker able
to use RealtimeBoard.
Shipra Kayan
Shipra Kayan
Director, Product Design Research
Read case study

Your Customer Journey Map
is built. What's next?

Check out RealtimeBoard's 50+ templates
to scale products in distributed teams.