Crawl inside your customer’s head with Empathy Map

Visualize your client’s needs and develop better products and services
Service and Product design
Create my Empathy Map
We all need to know our customers in order to create products they’ll actually buy. This is why we should not only think about minimum viable products, but also about minimum viable audience.

Empathy map is a simple, visual and effective tool for discovering insights about customers.
It is great for understanding audiences, including users, customers, and other players
in any business ecosystem.

Empathy maps vary in shapes and sizes, but there are basic elements common to each one:
- Four quadrants named "Thinking", "Seeing", "Doing" and "Feeling".
- Covered in sticky notes

With RealtimeBoard, you can create Empathy maps online and share them with your team, stakeholders or clients.

Tools that help you create your Empathy maps:
  • RealtimeBoard Empathy Map template allows you to create the layout for the map in one click and share it with your team.
  • You can add unlimited number of digital sticky notes to your map, group them and move them around until you find the perfect solution.
  • With RealtimeBoard endless canvas, you can create an unlimited number of empathy maps, each of them can represent a persona, and all the maps will be available in one zoomable space.
Tip: Add relevant pictures and videos, they help you find some inspiration.
Want to learn more about empathy maps?
Read our blog article.
Read more
More examples
Feature Highlights
You can start making your Empathy Map now with RealtimeBoard.
We make teamwork intuitive and fun.
Simple
Simple
When you open a new board in RealtimeBoard, you have instant access to a dynamic toolbox. Our clean, inviting interface takes the complexity out of collaboration. In just minutes you'll have a professional Empathy Map that's ready to share.
Collaborative
Collaborative
Get more work done by sharing the board with colleagues, clients or friends. Collaborate in real-time and see all the changes instantly, or work across continents and time zones while still staying on the same page.
Ready to be used
Ready to be used
Add files, images and documents from your computer and Google Drive, or explore the built-in collections and integrated libraries of icons, wireframes and other content ready to be used on your boards.
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Create my Empathy Map