We all need to know our customers in order to create products they’ll actually buy. This is why we should not only think about minimum viable products, but also about minimum viable audience.
Empathy map is a simple, visual and effective tool for discovering insights about customers.
It is great for understanding audiences, including users, customers, and other players
in any business ecosystem.
Empathy maps vary in shapes and sizes, but there are basic elements common to each one:
- Four quadrants named "Thinking", "Seeing", "Doing" and "Feeling".
- Covered in sticky notes
With RealtimeBoard, you can create Empathy maps online and share them with your team, stakeholders or clients.
Tools that help you create your Empathy maps:
- RealtimeBoard Empathy Map template allows you to create the layout for the map in one click and share it with your team.
- You can add unlimited number of digital sticky notes to your map, group them and move them around until you find the perfect solution.
- With RealtimeBoard endless canvas, you can create an unlimited number of empathy maps, each of them can represent a persona, and all the maps will be available in one zoomable space.