The Customer Journey Map is a graph which illustrates the steps your customers go through in engaging with your company, whether it is a product, a website, a retail store, or a service, or any combination of them. The more touch points you have, the more complicated — but informative and useful — such a map becomes. The Customer Journey Maps allow you to understand and improve your customer’s experience. It may focus on a particular part of the story or give an overview of the entire experience.
A Customer Journey Map takes many forms but typically appears as some type of infographic. Whatever its form, the goal is the same: to teach organizations more about their customers.
By creating an online Customer Journey Map in RealtimeBoard, you can tell and discuss the story of your customer’s experience: from the first contact to long-term relationship.
3 reasons to create your online Customer Journey Map in RealtimeBoard:
- Endless whiteboard allows you to see the big picture at a glance and zoom into important details when you need it.
- You will never run out of space or sticky notes – the board will expand and grow if you need more space. Sticky notes are also unlimited – use as many as you need.
- Iterate faster and improve your map – real time updates and visual representation will help you make improvements.