Here at RealtimeBoard, we are passionate about helping other companies be more productive and streamline their product development. We also try to follow them closely on their way to success and share their insights with our readers. Today, we are excited to publish a story about Twill Logistics, an international startup located in The Netherlands that is bringing innovation to an old-fashioned logistics industry.
Number of employees
Realtimeboard use cases
User interviews, design research, backlog review sessions, presentations
Twill was created by Damco – the Maersk-owned company headquartered in The Hague. “We are not starting from zero; we have a very strong foundation from Damco in terms of expertise, in terms of people, in terms of network,” claims Daisy Zhang, the Head of Product, who is constantly working on Twill’s future and managing a team of four Twillers. The company targets medium and small companies because big corporations typically have supply chain managers and dedicated internal departments to handle their logistics requirements. However, Twill is doing market research to understand big company needs to make the product appealing to them as well.
A lot of existing processes in the freight-forwarding industry depend on manpower. Usually, people working in the field handle all issues over email and by phone. There is no digital space where they can store all the documents or information. Twill provides its customers with a tool to input all the necessary data, track paperwork and communicate with their buyers. “Our main benchmark is Damco. We’re trying to understand how they organize their processes and how we can digitize them,” says the lead designer, Volkan Uysal.
For customers, the main advantage is the ability to see all information in one place. It is also extremely simple to use. “The platform gives us improved visibility of our shipments. […] Previously, we relied on a lot of manual processes including emails back and forth with our team in China, but Twill allows us to see all information in one place, and it is so simple to use,” confirms Jo Southwell, logistics manager of Randa Accessories, one of the first customers.
Integration with Sketch
This is convenient for designers who want to share their work with other team members. In this case, RealtimeBoard serves as a common ground.
They are useful for organizing the team members’ thoughts and also keeping records of meetings.
Designers can share their thoughts with everyone and track all the suggestions. The boards are available for other team members, so they don’t need to download additional tools.
The frame export
The product manager at Twill needs to produce a lot of PowerPoint presentations to report back to the management, so she exports frames to her slides.
To be efficient, the startup is following the Agile methodology and works in Sprints. Now, that the initial MVP has been developed, the Product Team is refining the service and adding new features. “Requests come from either Twill business leads or customers,” says Daisy Zhang. Different units maintain their own Backlogs; for example, the operations team keeps and prioritizes their own requests. Daisy usually organizes a Backlog review session, and then she takes a holistic view and consolidates those requests into a Product Backlog.
Daisy’s team is also responsible for user research to decide which feature to develop or prioritize. “We always check with multiple clients before adding something new. We do a mockup, we do prototyping as a proof of concept, and then we do user testing with our customers.” After that, the team does iteration, then they put it in the user’s story, and it goes to the tech team for production.
We always check with multiple clients before adding something new. We do a mockup, we do prototyping as a proof of concept, and then we do user testing with our customers.
When asked about the company’s goals and priorities for 2018, Volkan says, “We want a tool to serve the globe, but we don’t want to do a lot of customization.” However, the users from country to country are slightly different. Designers rely on user research to really understand the needs of professionals.
“But we also want to keep consistency,” adds Volkan. Since Twill is launching its services in new countries, the company’s design needs to be more scalable and stable. Now the design team’s purpose is to create a design system that meets those needs. “When we are planning new features or thinking about new regions, we are using RealtimeBoard to consolidate all the necessary data,” he adds.
Recently, Volkan worked on a project called Customer Care Dashboard and needed to understand all the necessary information for a new country. He created a basic workflow, according to the process map. Then he tried to understand which kind of information the team had and which kind of information Customer Care members needed. “If I use Sketch, then Daisy and others outside of the team won’t be able to reach that board, put a comment and contribute in this process. So the product team has access to all the boards, and RealtimeBoard serves as a tool for communication between different teams.”
With this ambitious goal in mind, Twill is looking forward to transforming the freight-forwarding industry. It’s a startup that started a little differently; there was no story about the founders working in their garage trying to break from an old tradition and pulling the industry’s leaders off the market. However, the organization is definitely disruptive. It’s reimagining the field it’s working in, but at the same time, it’s transforming rather than breaking, leveraging existing knowledge rather than building from scratch.