Likert Scale Template
Use our 5 (or 7) Point Likert Scale to measure attitudes, knowledge, values and opinions with a greater degree of nuance.
Trusted by 65M+ users and leading companies
About the Likert Scale Template
The Likert scale is a rating system you can use to measure complex, subjective data such as how people feel about your product, service, or experience. This template makes it easy to conduct user interviews and gather feedback.
With the Likert scale template, users can pick out a possible response to a statement or question that’s either expressed in words or numbers.
Examples of responses include a range such as “strongly agree,” “neutral,” “agree,” “disagree” or “strongly disagree,” or “strongly satisfied” to “strongly dissatisfied.”
You can also use numbers, such as 1 = “strongly agree,” 2 = “agree,” and so on.
Tips for using the Likert scale template
The Likert scale is either a five (or seven) point scale of response options that asks your customer or interview subject to agree or disagree with a statement.
The scale assumes that the intensity of someone’s attitude or opinion is linear, ranging from strongly agree to strongly disagree, and assumes that attitudes can be measured.
For example, each of the five (or seven) responses would either be counted in terms of how often a sentiment was expressed or have a numerical value that would be used to measure the attitude being explored.
Likert data can be a reliable source to point to how people think and feel, as long as you’re aware of the when-in-doubt-just-agree tendency.
To reduce the impact of this bias, researchers can...
Phrase questions as statements: presenting facts for customers to align with (or reject) can offer insight into different pieces of your business. Accordingly, the score averages give you a general measure of satisfaction that you can track over time and try to improve.
Include and evaluate both positive and negative statements, in pairs, for consistency: instead of measuring one-off sentiments, see if your customers are reliably in agreement, disagreement, or neutral in more than one instance.
When to use the Likert scale template
Researchers across disciplines, from UX to marketing to customer experience, can use a Likert scale to measure statements of agreement.
Depending on your product, service, or experience, the scale can also be used to measure:
Agreement: Strongly agree → Strongly disagree
Frequency: Often → Never
Quality: Very good → Very bad
Likelihood: Definitely → Never
Importance: Very important → Unimportant
To get a more accurate measurement of everyone’s responses, it’s worth asking people to agree or disagree with multiple statements. You can then combine or average a person’s responses.
How to use the Likert scale template
Get started by selecting the Likert scale template, then take the following steps to make one of your own:
Decide what you’d like to measure. This is the foundation for your research. Ensure that what you’re measuring can be scaled on the strength of opinions, attitudes, feelings, or experiences. Customers should see two clear extremes (positive and negative) and a neutral midpoint.
Create or edit the indicator statements or questions. The scale works best when you’re trying to find customer insights that can’t be understood with just one answer. An example statement could be, “The number of items on the takeaway menu overwhelms me.” Every statement (or each question) is trying to dig into what your customer actually feels.
Decide on Likert response scales. At a minimum, you can aim for a 5-point scale. At maximum, a 7-point scale. Any less or any more can compromise readability. Choose simple, clear language with different categories, such as “Agree - Disagree,” “Helpful - Not Helpful,” “Always - Never.” You can add or delete sticky notes (which can act as points and categories) accordingly.
Pre-test with your team. Share the Miro board with your team to test any unclear questions, awkwardly worded statements, or duplicate categories. Ask your team if every element on the scale can help you gather actionable feedback. If not, revise or delete that element.
Test (and re-test) as needed. Invite participants onto your board and ask them to respond to each statement or question. Data collection should be a process that you keep fine-tuning over time. Start with a small sample group of participants representing a larger group you’re trying to learn about. Refine – or expand – your point scale and category language as you get user feedback and calculate results.
Organize and import Likert Scale survey results visually from other sources. Import survey results as needed on your Miro board, to share and review with your team.
Get started with this template right now.
Stakeholder Analysis Template
Works best for:
Project Management, Strategic Planning, Project Planning
Managing stakeholders is integral to completing a project on time and meeting expectations, so here’s how to use a stakeholder analysis to help. A stakeholder analysis empowers you to meet expectations and complete projects on time by identifying individuals, groups, and organizations with a vested interest in a program or process. In a typical stakeholder analysis, you’ll prioritize stakeholders based on their influence on a project and seek to understand how best to interface with them throughout the course of the project.
PI Planning Template
Works best for:
Agile Methodology, Strategic Planning, Software Development
PI planning stands for “program increment planning.” Part of a Scaled Agile Framework (SAFe), PI Planning helps teams strategize toward a shared vision. In a typical PI planning session, teams get together to review a program backlog, align cross-functionally, and decide on the next steps. Many teams carry out a PI planning event every 8 to 12 weeks, but you can customize your planning schedule to fit your needs. Use PI planning to break down features, identify risks, find dependencies, and decide which stories you’re going to develop.
Disney Creative Strategy Template
Works best for:
Business Management, Ideation, Brainstorming
Know who knew a little something about coming up with ideas that set imaginations alight? Walt Disney. And he inspired the Disney Creative Strategy, an approach that establishes three types of thinkers—dreamers, realists, and critics—and gives each the space to do clear thinking. Your team will go through an engaging exercise of adopting the three mindsets, where they’ll focus on a specific aspect of the idea. The Disney Creative Strategy has a way of yielding brilliant ideas and great products. That’s why it’s used successfully by organizations of all kinds and sizes.
PESTLE Analysis Template
Works best for:
Ideation, Strategic Planning, Business Management
Want to keep your company secure and performing soundly? You have to first know how you’ll be affected by outside elements and factors — especially those that are political, economic, social, technological, legal and environmental in nature. A PESTLE Analysis helps you identify them and prepare for them. With this easy-to-use template, you can conduct a PESTLE Analysis, then use the results to shape your strategic planning, budget allocation, marketing, product updates, and organizational change initiatives.
Technology Product Canvas Template
Works best for:
Product Management, Meetings
Originally created by Prem Sundaram, the Technology Product Canvas allows product and engineering teams to achieve alignment about their shared roadmap. The canvas combines agile methodologies with UX principles to help validate product solutions. Each team states and visualizes both product and technology goals, then discusses each stage of the roadmap explicitly. This exercise ensures the teams are in sync and everyone leaves with clear expectations and direction. By going through the process of creating a Technology Product Canvas, you can start managing alignment between the teams -- in under an hour.
RACI Matrix Template
Works best for:
Leadership, Decision Making, Org Charts
The RACI Matrix is an essential management tool that helps teams keep track of roles and responsibilities and can avoid confusion during projects. The acronym RACI stands for Responsible (the person who does the work to achieve the task and is responsible for getting the work done or decision made); Accountable (the person who is accountable for the correct and thorough completion of the task); Consulted (the people who provide information for the project and with whom there is two-way communication); Informed (the people who are kept informed of progress and with whom there is one-way communication).